Communicating Social and Environmental Issues Effectively

Language: English

Published by Emerald Publishing Limited Jul 2020, 2020

1838674683 / 9781838674687

Series: Book 5 of 5 - PRCA Practice Guides

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

Condition: New

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Item description from seller

Neuware - As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.…

Seller Inventory # 9781838674687

Title
Communicating Social and Environmental Issues Effectively
Author
Betsy Reed
Publisher
Emerald Publishing Limited Jul 2020
Publication year
2020
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1838674683
ISBN 13
9781838674687
Item weight
312 grams
Dimensions
201x129x19 mm
Series
Book 5 of 5: PRCA Practice Guides

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.41
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