Communication for Behavior Change

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach.

This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve.

This book offers many examples of such programs and provides essential guidance on:

• Understanding precisely what knowledge must be imparted to the communities and how.

• Why mobile technology is the new and most important platform for delivering educational content.

• How educational programs can be designed for developing countries in a sustainable way.

 

Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit.

She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include:

1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008).

2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide.

3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual.

4. Writing for Interactive Radio Instruction.

Michael Bailey is the Senior Country Advisor for the mPowering Frontline Health Workers Partnership. He has worked in the development and management of software applications for distance education and decision-making support for over 15 years. While with Johns Hopkins Bloomberg
School of Public Health Center for Communication Programs, he designed and developed training systems for strategic health communication and leadership in many countries, a primary medical training system in Egypt for pharmacists, the national decision-support system for the Government
of Jordan and has supported the adaptation and deployment of mobile-based distance learning program for midwives in Nigeria and frontline health workers in India and Pakistan.