Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Language: English
Published by State University of New York Press, 2003
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 22.51
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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0791457400I3N00
- Title
- Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
- Author
- Cushman, Donald P.; King, Sarah Sanderson
- Publisher
- State University of New York Press
- Publication year
- 2003
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0791457400
- ISBN 13
- 9780791457405
- Item weight
- 0.49 pounds
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.
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About the Author
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ThriftBooks-Dallas
Dallas, TX, U.S.A.
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