Communication and Democracy : Exploring the Intellectual Frontiers in Agenda-Setting Theory

ISBN 10: 080582555X / ISBN 13: 9780805825558

Published by Taylor & Francis Group, 1997

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 51960073-20

Synopsis:

Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature that has accumulated since the publication of McCombs and Shaw's original 1972 Public Opinion Quarterly article. This piece of literature documented the influence of the news media agenda on the public agenda in a wide variety of geographic and social settings, elaborated the characteristics of audiences and media that enhance or diminish those agenda-setting effects, and cataloged those exogenous factors explaining who sets the media's agenda. In the current volume, a provocative set of maps for explicating new levels of agenda-setting theory have been sketched by a new generation of young scholars, launching an enterprise that has significant implications for theoretical research and for the day-to-day role of mass communication in democratic societies.

At the first level of agenda setting are agendas of objects-the traditional domain of agenda setting research-represented by an accumulation of hundreds of studies over the past quarter century. At the second level of agenda setting are agendas of attributes-one of the new theoretical frontiers whose aspects are discussed in detail in the opening chapters. Other chapters offer maps of yet other theoretical frontiers, including political advertising agendas and their impact on behavior, the framing of various agendas in the mass media and the differential impact of print and TV, the theoretical role of individual differences in the agenda-setting influence of the news media on the public agenda, methodological advances for determining cause and effect roles in agenda-setting, and the application of agenda-setting theory to historical analysis.

About the Author: Edited by McCombs, Maxwell E.; Shaw, Donald L.; Weaver, David H.

Bibliographic Details

Title: Communication and Democracy : Exploring the ...
Publisher: Taylor & Francis Group
Publication Date: 1997
Binding: Soft cover
Condition: Very Good