Communication Design: Insights from the Creative Industries: 49 (Required Reading Range)
Language: English
Published by Fairchild Books, 2015
- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR007112259
- Title
- Communication Design: Insights from the Creative Industries: 49 (Required Reading Range)
- Author
- Derek Yates and Jessie Price
- Publisher
- Fairchild Books
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1472534409
- ISBN 13
- 9781472534408
- Item weight
- 776 grams
- Series
- Book 5 of 44: Required Reading Range
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
"Synopsis" may belong to another edition of this title.
About the Author
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
"About the title" may belong to another edition of this title.
WorldofBooks
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