Title: Communication Design: Insights from the Creative Industries: 49 (Required Reading Range)
Publisher: Fairchild Books
Publication Date: 2015
Language: English
ISBN 10: 1472534409
ISBN 13: 9781472534408
Binding: Paperback
Condition: Very Good
Weight: 776 grams

About this title

Synopsis

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

About the Authors

Derek Yates is Programme Leader for Graphic Arts, Winchester School of Art, Southampton University.

Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.

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