Communication Design: Insights from the Creative Industries (Required Reading Range, 49)
Language: English
Published by Fairchild Books, 2015
- Softcover
- Used
Condition: Used - Good
US$ 16.84
Quantity: 1 available
Add to basketItem description from seller
Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.1472534409.G
- Title
- Communication Design: Insights from the Creative Industries (Required Reading Range, 49)
- Author
- Yates, Derek; Price, Jessie
- Publisher
- Fairchild Books
- Publication year
- 2015
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1472534409
- ISBN 13
- 9781472534408
- Series
- Book 5 of 44: Required Reading Range
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.
This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
"Synopsis" may belong to another edition of this title.
About the Author
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
"About the title" may belong to another edition of this title.
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