Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations.

About the Authors

Marcia W. DiStaso, PhD, is an associate professor and chair of the public relations department in the College of Journalism and Communications at the University of Florida. Her research focuses on exploring and informing the practice of social media, financial communication, and investor relations.

David Michaelson, PhD, is global director of research at Teneo Strategy. He has 37 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He has an extensive background in communication testing, message development, measurement of communications effectiveness, and investor relations.

John Gilfeather is president of John Gilfeather & Associates and is an expert in corporate reputation measurement, public affairs research, and B2B marketing.. John is a past chair of the Council of American Survey Research Organizations (CASRO). He is a founding member of the Institute for Public Relations' Commission on Measurement and Evaluation.

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