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Bibliographic Details

Title: Communication in International Development: Doing Good or Looking Good? (Rethinking Development)
Publisher: Routledge (edition 1)
Publication Date: 2018
Language: English
ISBN 10: 1138569925
ISBN 13: 9781138569928
Binding: Paperback
Edition: 1.
Condition: Fair

About this title

Synopsis

International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers.

Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation.

The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.

About the Author

Florencia Enghel is a Senior Lecturer Fellow at the School of Education and Communication, J�nk�ping University, Sweden.

Jessica Noske-Turner is a Lecturer in Media and Communication at the University of Leicester, UK.

"About this title" may belong to another edition of this title.

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