Communication Management

Franti¿ek Pollák

ISBN 10: 1839695110 / ISBN 13: 9781839695117

Published by Intechopen Jan 2022, 2022

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 164 pp. Englisch.

Seller Inventory # 9781839695117

Bibliographic Details

• Title: Communication Management
• Publisher: Intechopen Jan 2022
• Publication Date: 2022
• Language: English
• ISBN 10: 1839695110
• ISBN 13: 9781839695117
• Binding: Buch
• Condition: Neu
• Dimensions: 266W x 185H x 16D millimeters 266 millimeters width by 185 millimeters height by 16 millimeters depth
• Weight: 575 grams

About this title

Synopsis

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.