Communication Models

The book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and challenges, and the changes in modalities of communications, both people oriented and technology oriented. The style of presenting these from different perspectives in the form of Models enhances its value for it facilitates quick understanding. New models may occur due to changes in modalities of communications. Along with this, newer needs and demands may turn up. Social attitudes and values may change for newer needs and demands. People become more aware, educated and motivated in these diverse contexts and set up new modalities for both interpersonal and media communication. In order to present and explain the widened scope of different communication perspectives, more and advanced level Communication Models evolve. The present book focuses on Communication Framework, Concept of Communication and Communication Perspective. It presents Communication Models in nine sections highlighting the perspectives from which human communications are practiced, interpreted and analyzed overtime. It makes a detailed study of models vis-à-vis Development Communication Models, International Communication and Globalization Models, Intercultural Models, Technology Models, Communication Management Models, Communication Research Models, Business Communication Models and Models for Communication Strategies and Planning. The book would prove a useful aid in presenting communication in different perspectives to the students, teachers and trainers, researchers, practitioners, professionals, and educators who deal in diverse areas of Communication and focus on the critical issues pertaining to them. The book is cohesive and easily comprehensible.

Uma Narula is Ph.D. in Communication from the University of Massachusetts, Amherst, USA. At present she is Director/Communication Consultant (Research & Training) with Communication Networks (CNET), New Delhi. She regularly conducts social and development research on national and international issues and provides communication training to corporate and academic groups. She is visiting teaching and research faculty to a number of Communication and Management Institutes in India and abroad. Currently, she is a consultant in Communications. She has published eleven books of which she has co-authored three books: Development as Communication (1986); Culture, Politics and Research Programs (1990); New Communication Technologies in Developing Countries (1990). The other eight books exclusively authored by her include: Mass Communication: Theory and Practice (1994); Development Communication: Theory and Practice (1994, revised 1999); Mass Communication Technologies: New Perspectives (2001); Communication Perspectives: Cultural Diffusion, Dynamic and Challenges (2001); Yearnings (fiction) (2003); Indian Women Across Generations (2005); Handbook of Communication Models, Perspectives, Strategies (2006); Business Communication Practices: Modern Trends (2006); and Dynamics of Mass Communication: Theory and Practice (2006). She has a number of research publications and articles to her credit. She has been associated with a number of national and international research projects, teaching, and training since 1958.