Communication: Principles for

This alternative version of Communication: Principles for a Lifetime is a four volume set (sold together or separately) with fully integrated practice tests and contextually placed icons connected to our interactive online MyCommunicationLab resources.  This Portable Edition offers unparalleled flexibility, choice, and support for the learning experience.

Written by experienced and highly regarded authors and teachers, Communication: Principles for a Lifetime, Portable Edition provides readers with all the theory and skills necessary — in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge is learning the myriad of skills, principles, and theories without being overwhelmed, Beebe, Beebe, and Ivy anchor all discussion around five key principles of communication throughout their book:

• Be aware of your communication with yourself and others.
• Effectively use and interpret verbal messages.
• Effectively use and interpret nonverbal messages.
• Listen and respond thoughtfully to others.
• Appropriately adapt messages to others.

Providing both comprehensive and cutting-edge content about communication organized around these five themes, Beebe, Beebe, and Ivy cover all of the topics expected in a manner that will help the reader organize the extensive range of material.

Communication: Principles for a Lifetime, Portable Edition -- Volume 4: Presentational Speaking

Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos
Diana K. Ivy, Texas A&M University - Corpus Christi

Volume 4 of Communication: Principles for a Lifetime, Portable Editionpresents classic content to help you design and deliver a speech, utilizing the five communication principles which serve as a framework for this text:

• Be aware of your communication with yourself and others.
• Effectively use and interpret verbal messages.
• Effectively use and interpret nonverbal messages.
• Listen and respond thoughtfully to others.
• Appropriately adapt messages to others.

The authors’ popular audience-centered approach to developing a presentation emphasizes the importance of adapting to listeners while also being an ethical communicator. These chapters include information and tips for developing presentation ideas, organizing and outlining messages, delivering a presentation, crafting effective informative presentations, and developing ethically sound persuasive messages. The appendices offer helpful information on the use of technology in giving presentations and provide examples of recent presentations to illustrate what effective, well-planned presentations look like.

This Portable Edition brings you maximum flexibility with an innovative format and the support that today’s communication courses require:

• The innovative design of four separate volumes—Principles of Communication, Interpersonal Communication, Communicating in Groups and Teams, and Presentational Speaking —allows you to take with you only the volume you need to read and study—the ultimate format to fit the way you live!
• Contextually placed icons connect to our interactive online MyCommunicationLab resources featuring integrated video clips of selected speeches and communication concepts, activities, practice tests, and much more, so you can see examples of the communication principles in action and learn more about the theory and skills interactively.