Overview Volume 4 of Communication: Principles for a Lifetime, Portable Edition presents classic content to help you design and deliver a speech, utilizing the five communication principles which serve as a framework for this text: Be aware of your communication with yourself and others. Effectively use and interpret verbal messages. Effectively use and interpret nonverbal messages. Listen and respond thoughtfully to others. Appropriately adapt messages to others. The authors' popular audience-centered approach to developing a presentation emphasizes the importance of adapting to listeners while also being an ethical communicator. This volume includes information and tips for developing presentation ideas, organizing and outlining messages, delivering a presentation, crafting effective informative presentations, and developing ethically sound persuasive messages. The appendices offer helpful information on the use of technology in giving presentations and provide examples of recent presentations to illustrate what effective, well-planned presentations look like.

From the Back Cover

Communication helps readers see the relationships among the concepts, skills, theories, and contexts of communication by anchoring all discussion around five fundamental principles.

Written by experienced and highly regarded textbook authors and teachers, Communication:Principles for a Lifetime provides readers with all the theory and skills necessary in the introductory course - in a manner that will help them to apply what they learn throughout their lives. Understanding that the challenge of basic communication is learning the myriad of skills, principles, and theories, Beebe/Beebe/Ivy emphasize five key principles of communication throughout their book: Be aware of your communication with yourself and others. Effectively use and understand verbal messages. Effectively use and understand nonverbal messages. Listen and respond thoughtfully to others. Appropriately adapt messages to others.

For anyone interested in the art of communication.

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