This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one’s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

About the Author

Joann Keyton (Ph.D., The Ohio State University, 1987) is Professor of Communication at North Carolina State University. Specializing in group and organizational communication, her current research interests are relationship issues and interdisciplinary collaboration in organizational teams, the communication processes that constitute work, organizational culture, and sexual harassment. Her research has been published in "Business Communication Quarterly, Communication Theory", "Group Dynamics", "Human Factors", "Journal of Applied Communication Research, " "Journal of Leadership and Organizational Studies"" Management Communication Quarterly, " "Small Group Research, " "Southern Journal of Communication, " "Western Journal of Communication, and Communication Yearbook" and numerous edited collections. She has published texts on group communication (Oxford) and research methods (McGraw-Hill), as well as an organizational communication case book (with Pam Shockley-Zalabak; Oxford). Professor Keyton has served on the editorial boards of "Communication Monographs, " "Communication Studies, " "Journal of Applied Communication Research, " "Small Group Research, " and "Southern Communication Journal. S"he served as editor of the "Journal of Applied Communication Research, " volumes 31 33; and was the founding editor of "Communication Currents", volumes 1-5. She currently serves as editor of "Small Group Research."

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