Communication Research Measures: A Sourcebook (Routledge Communication Series)

Rubin, Rebecca B.; Palmgreen, Philip; Sypher, Howard E.

ISBN 10: 0805852433 / ISBN 13: 9780805852431

Published by Routledge, 2004

About this Item

Seller Inventory # I-9780805852431

Bibliographic Details

• Title: Communication Research Measures: A Sourcebook (Routledge Communication Series)
• Publisher: Routledge
• Publication Date: 2004
• Language: English
• ISBN 10: 0805852433
• ISBN 13: 9780805852431
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

About the Author

Rebecca B. Rubin (Kent State University, USA) (Author) ,  Alan M Rubin (Kent State University, USA) (Author) ,  Elizabeth E. Graham (Kent State University, USA) (Author) ,  Elizabeth M. Perse (University of Delaware, USA) (Author) ,  David Seibold (University of California at Santa Barbara, USA) (Author)