Synopsis
An ideal text book for short-term certificate and diploma courses in Retailing Management. Professionals working in the retail industry face new communication challenges today. It has become important for these professionals to understand various aspects of communication that can ensure increased sales, stronger customer relationships, better customer retention, quicker problem solving, enhanced professional image, and steadier work flow. This book is an attempt to cater to communication related needs of such professionals. It provides clear, accessible, and focused guidence on various functional aspects of communication. It will serve as a training tool for all professionals engaged in this industry.
About the Author
M Ashraf Rizvi is a well-known management teacher, trainer, and consultant. He is currently a senior faculty in the General Management Area, and Chairman of Executive Education at Indian Institute of Management, Indore. He has over twenty years of teaching, training, consulting and research experience in India and abroad. Prior to joining IIM Indore, he was a faculty at ISM University, Dhanbad, the National University of Sultanate of Oman, Sultan Qaboos University, Muscat. He also served as an external faculty of Central Institute of English and Foreign Languages, Hyderabad. Prof. Rizvi is an active researcher and his work has been published in several peer-reviewed national and international journals. He has written/edited nine books including the bestselling Effective Technical Communication (Tata McGraw Hill, New Delhi, 2005). His other books include Business Communication: Challenges and Prospects (Paragon International Publishers, New Delhi, 2008), Resumes and Interviews: The Art of Winning (Tata McGraw Hill, New Delhi, 2007), Professional Communication (Tata McGraw Hill, New Delhi, 2005), English for Professional Purposes (IGNOU, New Delhi, 1998). He has also served on the boards of many scholarly journals including How: A Colombian Journal for English Teachers, Columbia, and SEARCH Journal, Malaysia. He is editor of the Journal of Communication Practices, an international multidisciplinary peer-reviewed research journal published by Paragon International Publishers, New Delhi, India. Ramneek Kapoor is a well-known management trainer and author in the areas of sales, marketing and soft skills. He has had a varied and rich experience with many national and multinational companies in the area of sales and marketing management for 28 years. He has conducted workshops in leading organisations including B.S.N.L, Life Insurance Corporation of India, Piramal Healthcare, Caparo Group and many others. Currently he is senior faculty member with Omegan School of Business, Indore. Mr. Kapoor is the author of the bestselling book on sales management titled Fundamentals of Sales Management, published by Macmillan India Limited. He is also the co-author (along with Dr Justin Paul) of International Marketing: Text and Cases, published by McGraw-Hill. The book has found global acceptance in many countries. It has been accepted as the core text book by Nagoya University, Japan. Mr. Kapoor has been associated with Indian Institute of Management, Indore for their management development programme on export-import management and international marketing for three years. Besides, he is also actively involved with many other management institutes of India as a visiting and adjunct faculty. He has presented many papers related to sales and marketing in various national and international seminars.
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