Communication for Retail Professionals

This book provides a clear, accessible and focused instruction with sufficient self-study material on fundamentals of communication for retail professionals, effective communication strategies, and verbal interaction skills for business. The book has a practitioner's perspective with a lot of examples and real-life situations from retail organizations. Key Features: Extensive coverage of all areas of retail communication with a focus on principles, processes, and applications Comprehensive discussion of retail communication techniques and strategies Step-by-step discussion with examples and illustrations Boxed exhibits and case lets An ideal text book for short term certificate and diploma courses in retailing management. About the Author: Ashraf Rizvi Currently with the Indian School of Mines, Dhanbad. He has taught in several universities in India and abroad including the National university of Sultanate of Oman, Sultan Qaboos University, Muscat, and Ranchi University, Jharkhand. He has been an external faculty at Central Institute of English and Foreign Languages (CIEFL), Hyderabad and a course writer for Indira Gandhi National Open University (IGNOU), New Delhi. He has authored a number of articles and textbooks in the area of business and technical communication. Ramneek Kapoor Senior General Manager Marketing of Metro Tyres limited. He has had a varied and rich experience with many national and multinational companies in the area of sales and marketing management. Kapoor is the author of a best selling book on sales management titled Fundamentals of Sales Management, published by Macmillan India limited. Kapoor is the visiting faculty to Indian Institute of Management, Indore. Besides, he is also actively involved with many other management institutes of Ind