Communication for Rural Innovation : Rethinking Agricultural Extension

Leeuwis, Cees; Van Den Ban, Anne W.

ISBN 10: 063205249X / ISBN 13: 9780632052493

Published by Wiley-Blackwell, 2004

About this Item

Seller Inventory # 2180871-n

Bibliographic Details

• Title: Communication for Rural Innovation : Rethinking Agricultural Extension
• Publisher: Wiley-Blackwell
• Publication Date: 2004
• Language: English
• ISBN 10: 063205249X
• ISBN 13: 9780632052493
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: New

About this title

Synopsis

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.

Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

About the Author

Cees Leeuwis is the author of Communication for Rural Innovation: Rethinking Agricultural Extension, 3rd Edition, published by Wiley.

Anne Willem van den Ban was a Dutch scholar, whose work focused on agricultural extension.