Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

About the Author

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

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