Communication Theories: Origins, Methods, and Uses in the Mass Media
Severin, Werner Joseph; James W. Tankard
154 ratings by Goodreads
Language: English
Published by Longman Pub Group, 1991
- Softcover
- Used
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
5-star seller
AbeBooks seller since March 11, 2019
Softcover
Condition: Used - Good
US$ 5.00
US$ 3.75 shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Seller Inventory # S_438447947
- Title
- Communication Theories: Origins, Methods, and Uses in the Mass Media
- Author
- Severin, Werner Joseph; James W. Tankard
- Publisher
- Longman Pub Group
- Publication year
- 1991
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0801304636
- ISBN 13
- 9780801304637
- Edition
- 3rd Edition
Book by Severin, Werner Joseph, Tankard, James W.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | US$ 3.75 | US$ 6.99 |
Payment methods
Store description
Half Price Books has been connecting readers to great books since 1972. Customer service is our top priority.
Specialty
AllSeller's business information
Half Price Books, Records, Magazines, Inc.
5803 E. Northwest Hwy.
Dallas, TX U.S.A. 75231