Communication Yearbook 20
Brant R. Burleson
Sold by THE SAINT BOOKSTORE, Southport, United Kingdom
AbeBooks Seller since June 14, 2006
New - Soft cover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by THE SAINT BOOKSTORE, Southport, United Kingdom
AbeBooks Seller since June 14, 2006
Condition: New
Quantity: 1 available
Add to basketNew copy - Usually dispatched within 4 working days.
Seller Inventory # B9781032243245
Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.
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