Neuware - Covers literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, this volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms.

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Bibliographic Details

Title: Communication Yearbook 20
Publisher: Taylor & Francis Ltd Okt 2011
Publication Date: 2011
Language: English
ISBN 10: 0415873169
ISBN 13: 9780415873161
Binding: Buch
Condition: Neu
Dimensions: 232 millimeters width by 161 millimeters height by 27 millimeters depth
Weight: 666 grams

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Synopsis

Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

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Brant R. Burleson

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