Communications Writing & Design
DiMarco, John
ISBN 10: 1119118875 ISBN 13: 9781119118879
Published by John Wiley & Sons, 2017
New
Soft cover
From
Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
AbeBooks Seller since January 19, 2007
This specific item is no longer available.
About this Item
Description:
Seller Inventory # 370469319
Synopsis:
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
About the Author:
John DiMarco, Ph.D, is Associate Professor of Communications at St. John's University in New York, USA, as well as creator and founder of PortfolioVillage.com. For over 20 years, he has provided technical writing, public relations, marketing, graphic design, instructional design, and training in his own firms, DiMarco Associates and PortfolioVillage, Inc.,and for organizations including Long Island University and CANON, USA. His research interests include digital media, design thinking, persuasion, and creativity. He has published numerous articles and chapters, as well as the books: Career Power Skills (2013), Digital Design for Print and Web (Wiley, 2010), Web Portfolio Design and Applications (2006), and Computer Graphics and Multimedia (2006).
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Communications Writing & Design
Publisher: John Wiley & Sons
Publication Date: 2017
Binding: Soft cover
Condition: New