Communicative Competence

Starting with 'Say What You Mean' as Introduction the Author emphasises on clarity and coherence in communication. He deals with various aspects of oral and written communication like choice and arrangement of words, style and tone of utterances. Complex concepts are conveyed in simple diction with apt acronyms and memories. He has presented critical ideas in the form of acronymnemonics (acronyms used as mnemonics, a memory aid). This book deals with the much neglected diction in oral and written communication.

The book is aimed as ADEPT program. The acronym stands for Appreciation, Demonstration, Experimentation, Practice and Transfer. There are five steps to build one's communicative competence. All living beings need to communicate to meet their necessities. But a professional who wants to make a successful career must have extraordinary ability to communicate with competence and clarity.

The books helps in the first two vital steps - appreciation and demonstration. It also designed for teaching - learning. The author has brought many ideas and put them together which is rarely found in the books on soft skills. To some extent, the book will serve as reference material for those who have limited or no access to such material

Mr. Varanasi Bhasker Rao is a versatile personality, with three decades of operational banking experience and of customer relationship management. He has been teaching communication skills to bank professionals and students for over two decades. He has been conducting seminars and workshops in Hyderabad ever since his retirement as Senior Faculty and Chief Manager (Training), Bank of Baroda. In order to reach wider audience he has been publishing books as support print material for all those who take responsibility for their own growth and development.