Media headlines from around the world are increasingly highlighting the mental health toll of working within healthcare, particularly during the Covid-19 pandemic. Likewise, we know that infant feeding experiences can leave a lasting memory for mothers who have struggled. But what about those working to support new families with feeding their baby? Who is listening to and supporting them?

In a society that does not understand, value or protect breastfeeding, working or volunteering in lactation support can sometimes feel like a never-ending battle. For every family whose life you change with your support, it feels like another five appear. You see your guidance and support overridden by others in the system who do not understand or who are motivated to convince a new mother to feed her baby in a different way. Frustrations with paperwork, bureaucracy and an underfunded system can leave many feeling frazzled and burnt out. But still many continue, driven by a passion to support breastfeeding, immense personal joy and reward from the success stories, and a determination to make a difference to families, both now and in the future.

The Compassion Code: Power, perseverance and passion in lactation support draws on research with over 700 practitioners and volunteers working across the field of lactation to support families. It unpicks and reflects on the challenges of the role while also reminding us why we continue. Most importantly it focuses on the future. What is it about this vocation that keeps bringing people back day after day? How can we nurture and support those working in this field? Ultimately how can we fight to not only protect breastfeeding for the next generation but also those working to support them?

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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