Synopsis
Compelling Conversations for Fundraisers: Talk Your Way to Success with Donors and Funders gives professional and volunteer fundraisers the tools to really learn about their donors through personal interaction and conversation guides. This handy guidebook starts with a values-based approach in Chapter 1 then zooms in on the all important one-to-one conversations necessary to be a successful non-profit development officer or volunteer. The authors address the strategic shifts in conversations needed across the stages of fundraising: Acquiring New Donors, Renewing Donors, Re-Engaging Donors, and Upgrading Donors. It also covers meeting and conversation suggestions about planned gifts, endowments, bequests and foundation grants. Filled with conversation-based tips and examples, this essential text provides reminders of the need to sustains funders’ interests and how to do it. Topics include: how to turn a social conversation to one about the mission of your group; how to refresh and deepen your conversations with donors; and, how to create a more positive fundraising experience for donors and fundraisers.Written in a confident and encouraging tone, Compelling Conversations for Fundraisers is an accessible and smart resource for those new to fundraising or seasoned professionals. The conversation guidance and helpful tips for the many types of donor interactions are essential whether the reader is working in a one-person development office or a large university advancement department. Compelling Conversations for Fundraisers will help make the connections that result in new and increasing contributions for all non-profits.Compelling Conversations for Fundraisers was written by two fundraising professionals with track records of success in development offices large and small. Janet Levine has worked in the nonprofit and educational sectors since 1988, beginning her career at the University of Southern California. Just prior to starting her company – Janet Levine Consulting (janetlevineconsulting.com) she was VP of University Advancement at California State University - Dominguez Hills. Laurie A. Selik is a nonprofit professional working with national and Los Angeles-based non-profits since 1999.
About the Author
Janet Levine has worked in the nonprofit and educational sectors since 1988, beginning her career at the University of Southern California. Just prior to starting her company - Janet Levine Consulting (janetlevineconsulting.com) she was VP of University Advancement at California State University - Dominguez Hills. Other positions included Dean for External Relations at Pasadena City College, Executive Director of the Foundation at El Camino College and development positions at the American Film Institute, the University of Oregon and the Reason Foundation. In addition to consulting for a wide variety of nonprofit and educational organizations, Levine regularly teaches courses at the Center for Nonprofit Management in Los Angeles and taught at the University of California Los Angeles. Her specialities are non-profit management, fundraising and grant development. Janet has an MBA from the Graziadio School of Business at Pepperdine University. Laurie A. Selik is a nonprofit professional with experience providing strategic leadership, creating fundraising plans, writing award-winning grants, and developing authentic relationships with donors. She is currently implementing and directing institutional giving strategies at The Colburn School in Los Angeles. From 1999 to 2010 she provided management and fundraising support for Marketplace and other American Public Media programs. Selik holds a master of professional writing degree from the University of Southern California.
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