Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

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Bibliographic Details

Title: Competing for Clients in the '90s: A Dynamic Guide to Marketing, Promoting & Building a Professional Services Practice
Publisher: Probus Professional Pub
Publication Date: 1991
Language: English
ISBN 10: 1557382301
ISBN 13: 9781557382306
Binding: Hardcover
Condition: Good

About this title

Synopsis

Where competing for business for the professional firm--accountants, lawyers, consultants and other professionals--was once driven by the practice itself, it's now driven by the market. Now, a new body of marketing knowledge is emerging to help professionals better market their services and compete effectively.
In this revision of the marketing classic, Competing for Clients, marketing expert and author Bruce W. Marcus chronicles critical new strategies and techniques that have emerged to help professionals market their services more effectively and efficiently.
Competing for Clients in the `9Os brings the professional services marketer into this new era-clearly, simply and effectively. Marcus covers nearly every aspect of marketing and selling professional services. Both professional and marketer will learn how to establish clear marketing objectives and how to apply the individual selling tools that will help develop an environment conducive to the marketing of their services. Vital topics addressed in this pivotal work include:
The Marketing Plan
Advertising Strategy
Direct Mail
Copy, Design and Production
Public Relations
Publicity Techniques
Speeches and Seminars
Proposals and Presentations
Managing the Marketing Effort
Computer Technology
Competing for Clients in the `90s chronicles both the continuing effects and critical new techniques of professional services marketing. It reflects, as well, the thinking and practices of leading marketing professionals throughout the world--including marketing directors for the largest and smallest accounting, legal and consulting firms.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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