Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance

To improve business performance, Reidenbach and Goeke explain how to use the concepts of customer value and competitive planning to dominate the marketplace. They discuss value and its relationship to market performance, corporate strategy, where and how an organization competes, customer acquisition and retention, managing value proposition, monitoring plan effectiveness, and plan deployment. Planning forms are included. Reidenbach and Goeke work for Market Value Solutions, a consulting group. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

R. Eric Reidenbach is a Principal of Market Value Solutions, a consulting group in the area of customer value management. He has written over 100 articles and papers for publication in numerous academic and professional venues, and authored or co-authored more than a dozen books. Dr. Reidenbach has consulted with a large number of Fortune 500 and Fortune 100 companies across a wide spectrum of industries. He has a BS from DePauw University, an MBA from the University of Central Florida, and a PhD from Michigan State University. Reginald W. Goeke is also a Principal of Market Value Solutions. He has led international, inter-industry studies on the identification of best practices in customer value management. Dr. Goeke has facilitated the strategic deployment of value-based initiatives across a variety of industries, and serves as a consultant to the Maryland World-Class Manufacturing Consortium, a leading proponent of lean thinking. He has a Bachelor's degree from Lawrence University, and both a Master's and Doctorate from the University of Illinois.