Competing with Giants : How One Family-Owned Company Took on the Multinationals and Won. This item is unavailable.Competing with Giants : How One Family-Owned Company Took on the Multinationals and Won

Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hiệp Phát (THP), the drinks company founded by Phương Uyên Trần’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Trần Quí Thanh, tells himself daily, “Nothing is Impossible.”

Phương Uyên Trần is Deputy CEO of THP group, Vietnam's leading beverage company. In addition to running Number 1 Chu Lai, she is responsible for THP's procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents' Organization (YPO) Vietnam chapter. She is passionate about family-owned businesses, training in the subject at Harvard University, the International Institute for Management Development, and with YPO. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences. Phương lives in Ho Chi Minh City, Vietnam.