Competing on Value
Hanan, Mack; Karp, Peter
ISBN 10: 0814450369 ISBN 13: 9780814450369
Published by AMACOM, 1991
Used
hardcover
From
Orion Tech, Kingwood, TX, U.S.A.
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About this Item
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Seller Inventory # 0814450369-3-27977392
Synopsis:
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation
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Bibliographic Details
Title: Competing on Value
Publisher: AMACOM
Publication Date: 1991
Binding: hardcover
Condition: Good