Competitive Advantage and Sustainability Through the Use of Resources

Yang, Yi-Feng; Islam, Majidul; Hsu, Cheng-Se

ISBN 10: 3659428000 / ISBN 13: 9783659428005

Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013

About this Item

pp. 60.

Seller Inventory # 26128812836

Bibliographic Details

• Title: Competitive Advantage and Sustainability Through the Use of Resources
• Publisher: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG
• Publication Date: 2013
• Language: English
• ISBN 10: 3659428000
• ISBN 13: 9783659428005
• Binding: Soft cover
• Condition: New

About this title

Synopsis

A resource-based theory study is one of the most widely accepted theoretical perspectives in explaining competitive capabilities in relation to capability and sustainable competitive advantage. For example, the study tends to be designed as a conceptual framework for explaining the conditions under which firms may achieve a sustainable competitive advantage through capabilities which are valuable, and non-substitutable. Accordingly, the present study interconnects the theoretical relationship between the capabilities and competitive advantage of the resources-physical, human, and technology, which provide conditions under which firms may achieve a sustainable competitive advantage from the dynamic capabilities. The new insights suggest that firm’s three dynamic competitive capabilities are considered as complementarities when one capability enhances the value and effect of another capability. The primary result of this study is towards the complementarities, in addition to individual influences of the resources, of these capabilities, which lead to the predictions of its Customer Relationship Management advantage that prepares and assures towards a sustainable advantage objective.

About the Author

Dr. Yang is the Associate Professor of Shu-Te University, Taiwan. His systematic research includes studies of transformational leadership, human resource management (HRM), customer relationship management (CRM), resource-based theory (RBT), balanced scorecard (BSC) and others in the service of financial institutions.