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Bibliographic Details

Title: The Competitive Dynamics of Entrepreneurial Market Entry
Publisher: Elgar Publishing, Incorporated, Edward
Publication Date: 2011
Language: English
ISBN 10: 1849802718
ISBN 13: 9781849802710
Binding: Hardcover
Condition: Very Good
Weight: 2.059 pounds

About this title

Synopsis

Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.

Large enterprises often enjoy a number of advantages that young, small ventures (as well as matured, but still small firms) lack. These differences manifest not only in how large and small firms operate and in their resource-capability mix, but also in how they compete and interact with each other. Research on general market entry and competitive dynamics is extensive yet it focuses on entrants and incumbents that are of similar profile - similar size, comparable asset mixes, related product strategies, and equivalent organizational capabilities. The unique contribution of this volume is its concentration on asymmetric entrant-incumbent dynamics.

Scholars and students in entrepreneurship, strategy, international business and related fields will find this excellent collection of key published and original material illuminating.

About the Author

Edited by Gideon D. Markman, Professor of Strategy, Innovation and Sustainable Enterprise, Colorado State University and Phillip H. Phan, Alonzo and Virginia Decker Professor, the Carey Business School, The Johns Hopkins University, US

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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