The Competitive Edge: Advanced Marketing for Dietetics Profssionals

Learn marketing skills from dietetics professionals who own wildly successful businesses! This is the most comprehensive marketing book for nutrition professionals ever published. Totally updated with 61 contributing authors who discuss how to market yourself, attract and retain customers, networking, ethics, advertising, using the media, becoming a successful author, creating a website, how to write a resume or press release, or become a consultant. The book ends with 20 short how-to chapters that give you the steps and samples to marketing success. Jim Rose, MS, RD and I edited the first edition of this ground-breaking book in the mid-80's. I have edited the second and third editions. I asked some of the most creative and successful dietitians world-wide to contribute chapters and case studies in order to share their best ideasd and skills with colleagues. The content of this book can save students and practitioners hundreds of hours and thousands of dollars.