Title: Competitive Intelligence: A Guide to Your Organization's Survival Cook, Michelle and Cook, Curtis
Publisher: Kogan Page
Publication Date: 2000
Language: English
ISBN 10: 0749433124
ISBN 13: 9780749433123
Binding: Soft cover
Condition: New

About this title

Synopsis

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

About the Authors

MICHELLE SCHOFFRO COOK, DNM, DAc, CNC, is a doctor of natural medicine, doctor of acupuncture, holistic life coach, biofeedback therapist, holistic nutritionist, energy medicine practitioner, and Reiki master. She is Director of Healing Body, Mind & Spirit, a holistic wellness center in Western Canada. Her columns appear in popular health magazines, and she is also the author of Healing Injuries the Natural Way. For more information on her work, visit www.energyeffect.com.

Cook is a founding partner of Global Trade Solutions, an International business development and strategy firm based in Calgary, Canada.

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