Competitive Intelligence and Senior Management
Rodenberg, J.H.A.M.
ISBN 10: 9059721926 ISBN 13: 9789059721920
Published by Eburon Academic Publishers, 2008
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Hardcover
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About this Item
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Seller Inventory # E-9789059721920-6-2
Synopsis:
In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In Competitive Intelligence and Senior Management, veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms’ competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.
About the Author:
J. H. A. M. Rodenberg is the founder of Rodenberg Tillman & Associates, an international consultancy firm focusing on intelligence, strategic marketing, and management solutions.
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Bibliographic Details
Title: Competitive Intelligence and Senior ...
Publisher: Eburon Academic Publishers
Publication Date: 2008
Binding: Hardcover
Condition: Very good