Competitive Intelligence
Language: English
Published by MacMillan, 2001
- Softcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Softcover
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Print on Demand pp. 236.
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- Title
- Competitive Intelligence
- Author
- West, C.
- Publisher
- MacMillan
- Publication year
- 2001
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1349418528
- ISBN 13
- 9781349418527
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
"Synopsis" may belong to another edition of this title.
About the Author
CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.
"About the title" may belong to another edition of this title.
Majestic Books
Hounslow, United Kingdom
4-star seller
AbeBooks seller since January 19, 2007
Shipping rates from United Kingdom to U.S.A.
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