Competitive Leadership: Twelve Principles for Success

Brian Billick, who guided the Baltimore Ravens to victory in Super Bowl XXXV in only his second year as head coach, quickly earned a reputation as one of the best leaders and motivators in the ranks of the NFL. Creating what many football observers consider the all-time best defense, he led his team to football’s Holy Grail against long odds and a tough series of adversaries. Calling upon the skills that helped lead a professional football team, Billick has created an invaluable resource for business executives who want to focus and energize their employees, team members who want to be more effective contributors to their organizations, and anyone who wants to improve their leadership skills.

Brian Billick is a former coach in the National Football League, having coached for the Minnesota Vikings and the Baltimore Ravens. He led the Ravens to victory over the New York Giants in Super Bowl XXXV, the franchise's only Super Bowl appearance. James A. Peterson, PhD, is a sports medicine consultant and writer who has authored numerous books and articles.