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Bibliographic Details

Title: Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 113879287X
ISBN 13: 9781138792876
Binding: Hardcover
Condition: Used; Very Good

About this title

Synopsis

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

About the Author

John O'Shaughnessy

"About this title" may belong to another edition of this title.

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