Title: Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)
Publisher: Routledge 2014-08-22
Publication Date: 2014
Language: English
ISBN 10: 113879287X
ISBN 13: 9781138792876
Binding: Hardcover
Condition: New

About this title

Synopsis

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

About the Author

John O'Shaughnessy

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