Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)
Language: English
Published by Routledge 2014-08-22, 2014
Series: Book 1 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 660.30
Quantity: 5 available
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Seller Inventory # 6666-TNFPD-9781138792876
- Title
- Competitive Marketing (RLE Marketing): A Strategic Approach (Routledge Library Editions: Marketing)
- Author
- John O'Shaughnessy
- Publisher
- Routledge 2014-08-22
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 113879287X
- ISBN 13
- 9781138792876
- Series
- Book 1 of 28: Routledge Library Editions: Marketing
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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About the Author
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Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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