: Este libro, titulado 'Competitive Marketing: A Strategic Approach', es una gu�a completa sobre marketing estrat�gico. Cubre ejemplos actualizados de todas las �reas del marketing. El libro fue publicado en 1984 y tiene 372 p�ginas. Es una herramienta valiosa para estudiantes y profesionales del campo del marketing. EAN: 9780046582425 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Competitive Marketing: A Strategic Approach Autor: John O'Shaughnessy Editorial: Allen & Unwin Idioma: en P�ginas: 372 Formato: tapa dura.

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Bibliographic Details

Title: Competitive Marketing: A Strategic Approach
Publisher: Unwin Hyman
Publication Date: 1984
Language: English
ISBN 10: 0046582428
ISBN 13: 9780046582425
Binding: Hardcover
Condition: Bueno

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This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

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Hamelyn Technologies
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