The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products (Management & Marketing)

50MINUTES, .

ISBN 10: 280627060X / ISBN 13: 9782806270603

Published by 50Minutes.com, 2015

About this Item

Seller Inventory # I-9782806270603

Bibliographic Details

• Title: The Competitive Power of the Product Lifecycle: Revolutionise the way you sell your products (Management & Marketing)
• Publisher: 50Minutes.com
• Publication Date: 2015
• Language: English
• ISBN 10: 280627060X
• ISBN 13: 9782806270603
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline - Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase - Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.