Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)

Valdani, E.; Arbore, A.

ISBN 10: 1349337277 / ISBN 13: 9781349337279

Published by MacMillan, 2012

About this Item

Print on Demand pp. 272.

Seller Inventory # 371422371

Bibliographic Details

• Title: Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
• Publisher: MacMillan
• Publication Date: 2012
• Language: English
• ISBN 10: 1349337277
• ISBN 13: 9781349337279
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

About the Author

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.