Competitive Strategy in the Supply Chain | The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance

Sonia M. Lo

ISBN 10: 363905217X / ISBN 13: 9783639052176

Published by VDM Verlag Dr. Müller, 2013

About this Item

Competitive Strategy in the Supply Chain | The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance | Sonia M. Lo | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | VDM Verlag Dr. Müller | EAN 9783639052176 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.

Seller Inventory # 101695609

Bibliographic Details

• Title: Competitive Strategy in the Supply Chain | The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance
• Publisher: VDM Verlag Dr. Müller
• Publication Date: 2013
• Language: English
• ISBN 10: 363905217X
• ISBN 13: 9783639052176
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 15D millimeters 220 millimeters width by 150 millimeters height by 15 millimeters depth
• Weight: 414 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

As market globalization and technological change accelerate, com-petition between firms has migrated from a focus on the individual firm to networks of firms operating as trading partners within a chain of supply. As a result of this trend the traditional way of determining a strategy within a firm has come into question. The concept of supply chain strategy has consequently been developed. This book reviews the role of product demand characteristics (using Fisher's (1997) four-cell model as the framework) in the determination of supply chain strategy, and the subsequent impact on firm performance. This book sheds new light on the determination of an appropriate supply chain strategy that will be of value to both academic researchers and management practitioners alike. In particular, the potential power of developing hybrid strategies that are responsive to the changing dynamics of the marketplace is highlighted.