Turn sustainability into a strategic advantage that strengthens competitiveness and drives innovation.

Competitive Sustainability is a practical guide for CEOs, board directors, senior leaders and sustainability strategists who need to embed sustainability at the core of business performance. Written by award-winning experts Alexis Eyre and Paul Randle, this book reframes sustainability as a source of commercial strength rather than a constraint, offering a new path forward for organizations seeking both impact and competitive edge.

Challenging decades of slow corporate progress, it explains why traditional sustainability approaches have stalled and shows how leaders can align sustainability with core business drivers to deliver value, resilience and differentiation in a rapidly changing market.

You'll learn how to:
- Position sustainability as a competitive advantage across strategy, operations and brand
- Build shared ownership between business and sustainability leaders for faster, unified action
- Apply practical frameworks to align commercial priorities with environmental and social goals

With practical guidance, real-world insight and a clear playbook for action, Competitive Sustainability helps senior leaders rethink their approach, close the gap between ambition and impact and create organizations that thrive by being sustainable and competitive at the same time.

Themes include: competitive sustainability, sustainable strategy, leadership, commercial innovation, ESG integration, long-term value creation

About the Authors

Alexis Eyre is co-founder of the Sustainable Marketing Compass and CEO of Green Eyre Ltd. She is co-author of the AMA award winning book, Sustainable Marketing, published by Kogan Page. Based in Hampshire, UK, she has worked all three sides of the marketing triangle - agency, client and media owner - for brands ranging from start-up to global in size, including Natwest, Sunsail, News UK, EcoSki and Hewlett Packard. She has spoken at a number of conferences including the Leaders Week Summit, and the Business Green NetZero Festival about Sustainable Marketing. She runs Sustainable Marketing courses for the IPA, writes content for the CIM and is an assessor on the Sustainable Marketing, Media and Creative course by the Cambridge Institute of Sustainability Leadership. She is also certified in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership.

Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.

"About this title" may belong to another edition of this title.

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