Competitive Telecommunications: How to Thrive Under the Telecommunications Act

Analyzes all aspects of the struggle for dominance in the telecommunications industry, for executives, managers, technical staff, and marketers in the industry. Discusses the impact of the Telecommunications Act on all players, computing's merger with communications, major new communications markets and opportunities, and ways of attracting customers. Annotation c. by Book News, Inc., Portland, Or.

The Survival Guide for the Telecommunications Wars! Scared? If you're in telecommunications and you're not scared, you'd better check your pulse. The Telecommunications Act of '96 has put the entire $750 billion industry up for grabs. But if you're a competitive player seeking the dramatic new market opportunities that the post-Telecommunications Act arena offers, this is the one survival guide you need for this new rough-and-tumble game. Competitive Telecommunications arms you with the necessary weapons for winning. It helps you analyze your position, develop strategies, spot and seize new opportunities, and emerge a victor in the monumental struggle over some of the biggest spoils in history. Written by leading telecommunications industry strategists, this guide lays out: The impact of the Telecommunications Act on you and your company; The consequences of the convergence of communications and computers; a full report on your competition; The scope of the battlefield--networks, services, structures, and applications; Ways to win customers; Trends in the newest technologies; Dramatic new communications markets and opportunities; Future fronts--a look at coming challenges. Whether you're a member of management or your work in the marketing or technical areas, this book can help you position yourself for victory in the telecommunications struggle. Baby Bell, Ma Bell, miniprovider, cable company, wireless, satellite firm, equipment manufacturer, or end user--no matter what kind of service you provide or hope to provide--this book tells you exactly what you need to know to come out on top in this epic conflict.