A customer complaint is the most valuable source of feedback you can receive to improve your business. This new and improved second edition guides you through responding to complaints, taking advantage of when complaints become personal, and how you, too, can complain constructively and effectively.

The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—in fact, they’re your best bargain in market research. Customer complaints can give businesses a wake-up call when they’re not achieving their fundamental purpose: meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints create a moment of truth when a customer who is deciding whether to return can be made even more loyal.

Using numerous real-life examples, authors Janelle Barlow and Claus M�ller show precisely how to handle complaints in a way that brings benefit to your organization and satisfaction to your customers–even when you have to say no. The second edition features two brand-new chapters on receiving and responding to complaints online; a new section on how to deal with and take advantage of complaints that are directed at your personally; and, turning the tables, a section on how you can complain constructively and effectively. And throughout, the text has been heavily revised, with a wealth of new examples, tools, and strategies.

About the Author

Janelle Barlow is president and owner of TMI US. She is the coauthor of Emotional Value, Smart Videoconferencing, and Branded Customer Service.

Claus M�ller is the founder of TMI. He has written several books on management, which together have sold more than three million copies.

"About this title" may belong to another edition of this title.

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Goodwill Southern California - We are a 501(c)(3) nonprofit organization whose mission is to help transform lives through the power of work. Goodwill Southern California serves individuals with disabilities or other vocational disadvantages and local businesses seeking qualified employees by providing education, skills training, work experience and job placement. In addition to our retail stores located throughout Southern California and in the Inland Empire, we also provide jobs and services such as secure shredding, e-recycling (computers and electronics), packaging and assembling, post retail recycling, etc. If you would like to know more about our company, our services, partnership opportunities or to make a donation, please either visit our website goodwillsocal.org, or contact us at our toll-free number, 1 (888) 4 GOODWILL. Thank you for your support of our mission to help others.

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