Depuis la fin des ann es 1980, les principales universit s du monde appliquent diverses strat gies de marketing dans leur gestion. L'int r t pour l'image de marque des universit s en Occident a t dict par l'expansion du march mondial de l'enseignement sup rieur et l' mergence de classements universitaires nationaux puis internationaux. Les conditions modernes exigent l'application de nouvelles m thodes par les universit s russes galement. Toutefois, les possibilit s d'application des outils de marketing et de communication peuvent varier consid rablement d'un march national l'autre. L'auteur tente de formuler les fondements th oriques du concept de marque universitaire en Russie et des suggestions pour l'application pratique de ce concept par les universit s russes. Ce livre est recommand aux sp cialistes du marketing des services ducatifs et de la gestion dans l'enseignement sup rieur, ainsi qu'aux enseignants et aux tudiants des sp cialit s concern es.

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Bibliographic Details

Title: The Complete Birder: A Guide to Better Birding
Publisher: Houghton Mifflin
Publication Date: 1988
Language: English
ISBN 10: 0395468078
ISBN 13: 9780395468074
Binding: Paperback
Illustrator: Margaret LaFarge
Condition: Very Good

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Synopsis

Discusses how to improve birding skills, with advice on choosing binoculars, learning birdsongs, reporting rarities, and making seasonal adjustments in approaches to birding

From Library Journal

One of this book's virtues is that it does not try to give a complete overview of birding. It concentrates effectively on selected subjects, describing how a complete birder masters, for example, recognition of the different plumages and identification of five difficult bird groups: warblers, hawks, shore birds, terns, and gulls. The chapter on optics, otherwise excellent, unfortunately omits mirror lens telescopes, but compares brands of other optics, which many other write-ups do not. Other sections detail acoustics, the seasons, and the psychology of birding. Entertaining anecdotes illustrate many of Connor's points, for he has associated with many leading birders. Anyone interested in birding should benefit from this thoughtful guide. Henry T. Armistead, Thomas Jefferson Univ. Lib., Philadelphia
Copyright 1988 Reed Business Information, Inc.

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