The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
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Language: English
Published by Probus Pub Co, 1991
- Hardcover
- New
Hardcover
Condition: New
US$ 65.99
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Seller Inventory # 1557381925
- Title
- The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
- Author
- Arthur Middleton Hughes
- Publisher
- Probus Pub Co
- Publication year
- 1991
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1557381925
- ISBN 13
- 9781557381927
The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
"Synopsis" may belong to another edition of this title.
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