Title: The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
Publisher: Probus Pub Co
Publication Date: 1991
Language: English
ISBN 10: 1557381925
ISBN 13: 9781557381927
Binding: Hardcover
Condition: New

About this title

Synopsis

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.

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