Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital Economy
Language: English
Published by Pearson FT Press, 2015
- Hardcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
AbeBooks seller since September 20, 2024
Condition: Used - Good
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Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
Seller Inventory # SEWV.0134084527.G
- Title
- Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital Economy
- Author
- King, Kim Ann
- Publisher
- Pearson FT Press
- Publication year
- 2015
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0134084527
- ISBN 13
- 9780134084527
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.
In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:
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Systematically assess your context and customer, via personas, profiles, and other powerful techniques
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Choose among today's panoply of marketing options, tools, and techniques
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Build a more agile B2B marketing organization, and link its goals more tightly to strategy
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More accurately estimate marketing spend and ROI
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Systematically optimize demand generation and many other key functions
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Leverage higher-value approaches to web/mobile, SEO, and customer community-building
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Gain more value from corporate standards and your creative services vendors
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Discover what worked and what didn't, and use this knowledge to improve more quickly
King provides comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study.
"Synopsis" may belong to another edition of this title.
About the Author
Follow Kim on Twitter: http://twitter.com/kimannking.
"About the title" may belong to another edition of this title.
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