The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 300-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit. --This text refers to an out of print or unavailable edition of this title.

About the Author

Mr. Tyson has been providing clients with time-based strategic services for over 25 years. His primary areas of expertise include competitive intelligence research, strategic planning, benchmarking, business development, and executive presentations. Mr. Tyson's client list includes over 75 of the Fortune 100 companies, and over 500 of the Business Week Global 1000 companies. His research and consulting practice spans the globe. Kirk is also the author of seven books on strategy, competition and competitive intelligence, including the best selling Complete Guide to Competitive Intelligence (4th Ed.), 2006, and Competition in the 21st Century, 1996. Kirk Tyson is also a highly acclaimed seminar leader, and has presented hundreds of seminars in 20 countries. He is also a favorite speaker at industry and professional associations, including The Conference Board, American Marketing Association, and the Association for Corporate Growth.

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