The Complete Guide to Fundraising

A guide to charitable fundraising. The authors provide practical advice on the administration and organization of fundraising events. They highlight the problems and suggest ways in which firms and individuals can be persuaded to part with their money. Finally, they illustrate in detail over 80 fundraising ideas which are designed to be both good fun and money-spinners.

Paddy Sterrett has spent many years as a consultant in marketing and promotion, specialising in the development of unusual ways of promoting goods and services commercially. As a sideline he has applied the same skills in helping fundraisers in all walks of life. He was responsible for putting the first community coach in the British isles on the road and has appeared on phone-in programmes and given countless lectures and seminars around the country. Patricia Sterrett has long been involved in voluntary work and devotes many hours of her spare time visiting the sick, delivering meals on wheels, and helkping at youth clubs.